We work across industries to bring our Design for Diversity™(D4D) methodology to help organizations build effective services, products and content that incorporate authentically diverse perspectives from the onset, to successfully connect to target audiences.
Harvard Business School professor Clayton Christensen
reported that 30,000 new consumer products are launched each year, and more than 80% of them fail. Much of this failure is due to being out of touch with diverse communities, providing solutions that aren't needed, and not having the cultural fluency to authentically connect with different audiences.
Colossal blunders by companies like Pepsi, Heineken and Starbucks were each made this way, costing each company brand trust, the loss of their core consumer base, and millions of dollars in product sales. We attribute these mistakes to design failures due to biases and cultural blindspots that could have easily been prevented.
We Design for Diversity™
We view diversity as a design process. If diversity is present at your company, it was designed that way. If your product isn't inclusive, it was designed that way.
Design for Diversity™ is a framework that we employ to help your team identify blindspots in your processes, unconscious bias/resistance in your decision making, as well as cultural cogs in your internal systems.
Our work is to empower your team of leaders to identify the heart of who/what's missing, and use Design for Diversity™ in your strategy to create innovative solutions that mirror your company's commitment to a more equitable, diverse and inclusive world.