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Design for Diversity™ (D4D) is Project Inkblot’s framework to help companies operationalize design processes that illuminate blind spots and cultural/racial biases, before they are embedded into the end product.

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Critical to creating diverse, inclusive and equitable products & services, our D4D framework looks at 5 Key Areas in the design process that are often overlooked, yet integral to mitigating diversity related challenges:

1) Impact vs. Intent 2) Ideation 3) Levers of Performance 4) Source Community 5) Sourced Iteration.

Our D4D trainings and consulting services provide a shared language as well as a set of checks-and-balances that all team members can be empowered to employ, in order to ensure equitable processes and results.

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TO UNDERSTAND DESIGN FOR DIVERSITY™, HERE ARE KEY SOME TERMS

Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction.

Diversity is quantitative. It’s the composition of the plurality of people represented in your marketing campaign, the attendees in your program, the decision makers on your product team.

Inclusion is the quality of the experience that you’ve designed for your constituents as it relates to their being respected as leaders and decision makers.

Racial Equity is the condition that would be achieved if one's racial identity no longer predicted, in a statistical sense, how one fares…” - Center for Assessment and Policy Development