IMPORTANT TERMS TO UNDERSTAND DESIGN FOR DIVERSITY™

 

There are many ways that people define the terms below. Please note that these are terms specific to Project Inkblot and the framework of D4D. Others may define them differently.

 

Design is the creation of a plan to build an object, system or even a human interaction. [What’s the plan?]

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Diversity is quantitative. It’s the composition of the different types of people represented in your advertising campaign, content or the decision makers on your product team. [What does it look like?]

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Inclusion is the quality of the experience you’ve designed for your constituents as it relates to their being respected as leaders and decision makers. [What does it feel like?]

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Equity are the systems and processes that uphold our commitment to diversity and inclusion as reflected in your workflows, in your day-to-day decision making, and how you design. [What are the systems + processes?]