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You can't leverage Diversity & Inclusion to help you achieve your business goals without knowing what your team means by them. Here are our definitions that ground our Design for Diversity™framework: 

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Diversity is quantitative. It’s the composition of plurality of people represented in your marketing campaign, the attendees in your program, the decision makers on your product team.

Inclusion is the quality of your constituents' experience of being fully seen and heard, coupled with your method/design by which you invite and sustain authentic connection to new markets.  

D&I is a long game, not a one-in-done. It's relational, not transactional. Diversity & Inclusion strategy provides an opportunity to create more human centered, workable business and design practices that benefit all. It’s an innovative approach that acknowledges our evolving demographic landscape and speaks to the future of humanity, of business and how we work as teams.

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