About
"DIVERSITY IS A DESIGN PROCESS."
About
"DIVERSITY IS A DESIGN PROCESS."
Project Inkblot is a NYC based consultancy that develops strategy, process and people oriented solutions for Diversity and Inclusion.
We work across industries to bring our Design for Diversity™(D4D) methodology to help organizations build effective services, products and content that incorporate authentically diverse perspectives from the onset, to successfully connect to target audiences.
Clients & Speaking
Clients & Speaking
Services
Services
At the intersection of
D&I Strategy, Storytelling and Experience design, we create solutions that deliver on your business goals. We use storytelling, because making it personal makes it sticky, and has your team authentically buy-in. Creating IRL experiences for your constituents makes the content memorable, actionable and sustainable.
Research & Development
Strategy & design
Market segmentation
Community engagement
Speaking engagements/keynote
Cultural competency for content creators
Conversation design & facilitation
Creative ideation
Content creation
Storytelling programming
Interactive event design
Why Design for Diversity™
Why Design for Diversity™
Harvard Business School professor Clayton Christensen
reported that 30,000 new consumer products are launched each year, and more than 80% of them fail.
The colossal failures by companies like Pepsi, Heineken and Starbucks can be attributed to not recognizing the opportunity that D/I provides to innovation and audience engagement, costing them brand trust, their core consumer base, and millions of dollars in product sales.
Our work is to empower your team of leaders to identify the heart of what's missing, and use Design for Diversity™ in your strategy to create inclusive and innovative solutions that mirror your company's commitment to a more equitable, diverse and inclusive world.
We Design for Diversity™
Design for Diversity™ is a process of inquiry (requiring thoughtfulness and going below the surface) that leads to the state of integrity (Diversity & Inclusion being fully present). Our methodology helps your team discover blindspots, unconscious bias/resistance, as well as cultural cogs in your internal systems.
This gives your organization the ability to build effective services, products and content that incorporate authentically diverse perspectives from the onset, to successfully connect to target markets.