Harvard Business School professor Clayton Christensen
reported that 30,000 new consumer products are launched each year, and more than 80% of them fail. Much of this failure is due to being out of touch with diverse communities, providing solutions that aren't needed, and not having the cultural fluency to authentically connect with different audiences.
Colossal blunders by companies like Pepsi, Heineken and Starbucks were each made this way, costing each company brand trust, the loss of their core consumer base, and millions of dollars in product sales. We attribute these mistakes to design failures due to biases and cultural blind spots that could have easily been prevented.
We Design for Diversity™
Effective and successful products, services and campaigns happen when inclusive frameworks are integral to the design process.
Whatever solution you are building (whether it's content, a program, a service, or product), Design for Diversity™ enables your team to build capacity in identifying blind spots and bypassing potential pitfalls in your current design processes, expanding your ability to think outside-of-the-box and accelerate your team’s ability to reach your business goals.