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Some months ago, I started hearing a lot of buzz about this new web series called East WillyB, and I grew intrigued. The show is set in the rapidly gentrifying Brooklyn neighborhood of Bushwick, where long time Latino residents are having increasing culture clashes with the young hipsters moving in. At the heart of the series is the show’s producer Michael Shawn Cordero, who was born and raised in Bushwick, and contributed a lot of his own experience into the development of the show. As Cordero describes below in our interview, mainstream media has made few attempts to portray the new generation of Latinos in a genuine light. Cordero talks about his involvement with the East WillyB movement flipping the game of how Latino's are portrayed in media, his boutique gallery Fresthetic in Williamsburg, and his work as a youth media educator in the community.
How was East WillyB conceived, and at what part of the development did you join as the producer?
East WillyB was created by my good friend Julia Grob and Yamin Segal. Julia approached me because she wanted to set the series in the community of Bushwick where I was born and raised, and wanted me to take part in the production, design, and artwork for the series. So I jumped onto the opportunity to represent my community and soon ended up as a producer for the show. We shot parts of the pilot season in my grandmother’s backyard and my parent’s house served as a production base.
Being a New York native and Bushwick resident, how have the transitions in the New York that you knew growing up, also translate into the themes of the show?
Well it's pretty much one of the main themes of show. It's set against the ever evolving cultural landscape of Brooklyn. It's about a community facing the change and what it means to the New York culture they grew up with. It deals with gentrification as told through the eyes of a historically latino neighborhood and how to adapt to that and the effects on their relationships, careers and family.
As the producer of East Willy B, what is your role in casting, writing, character development, and the general culture of the show?
For the new season that we raised 50k on kickstarter for, I was a fly in the writer’s room and offered insight on the direction of the characters and the authenticity of how the neighborhood was represented. I designed all the branding/graphics and website for the show and manage all the creative.
Is one of the characters modeled after you?
lol. I tend to see aspects of me in a lot of the characters. Manny and his big dreams aspirations of being a filmmaker, Ceasars’ protective nature towards his neighborhood and Willie’s relationship with the legacy of his father’s bar and the community.
Your personal mission is to effect positive change and leave a lasting positive impact on communities. How much are art, politics, your cultural subjectivity intersected in your artistic/creative work?
It's the foundation of everything I do. I have this affair with legacy and I’m always thinking of what I’m leaving behind for my family, my community and my culture. Art will last forever and the impact never deteriorates. It's one of the pillars of our history as people. It’s proof we were here. Our politics and culture survive through it. I strive to visually tell our stories and always want my work to be reflective of our times.
Have there been other Latino/Latina focused hyperlocal films or television shows based in New York, even if they only survived a very short blip in time?
I know there has definitely been films like I Like it like That, Hanging with the Homeboys, Raising Victor Vargas, which are like more than 10-15 years old, and more recently Gun Hill Road. When it comes to a series, something episodic, besides the reality show Washington Heights recently, I don’t think there have been any successful attempts. I don’t think networks and studios invest in really understanding the market of the new generation Latino that speaks both English and Spanish interchangeably. They have a warped impression of Latino culture and it reflects in some of the characters that are on TV. Especially with most studios being based in Hollywood, we don’t really see New York Latinos honestly represented on TV. I think we are very inspired by what Spike lee did for NYC African Americans and Latinos in the 90's and I feel we are trying to invoke that spirit for Latinos in this new generation and age of Brooklyn.
Willie is a very emotive or easily affected character. What do you think are the issues that stay most prevalent in his mind? What is he trying to negotiate? How do you relate?
I think Willie’s character is about preservation. I think he is scared of the change just like other members of the neighborhood but as a leader in his community he feels like it rests upon his shoulders to battle the fear openly. He is very protective of the legacy of his father’s bar that he inherited and doesn’t want his generation to be the witnesses of its possible extinction. His younger brother, who is played by Rick Gonazalez this season, got out of the neighborhood and is a big reggaeton artist in Puerto Rico, and Willie is kinda envious of that a little bit because he had his own dreams of being a salsa singer when he was younger. So he is very much trying to hold on to history and part of his development is how or if he embraces change. Even with his relationship with Maggie he is holding onto his past which is why she doesn’t see a future for them.
I can definitely relate with the legacy issue and wanting to keep my culture alive in my community, but I’m not as threatened by change as Willie. I feel more challenged to make sure we plant our roots deep in our communities.
What is the impact of the show East WillyB in your own community?
I feel like a lot of people are very excited that their story is being told by us. Julia and Yamin chose Bushwick because we are right in the middle of this culture clash that Williamsburg witnessed 10 years ago and we all saw what has transpired there and in Los Sures. But at the same time it's also about the characters that exist in a Latino community and give us a more accurate representation that is something other than a drug dealer or maid.
Who do you guys hope the show reaches? I’m sure you want to reach as many people as possible, but who would be your ideal target demographic?
Our demos are pretty broad cuz we feel like the show speaks to so many in different ways. We’re sure it will resonate with 18-34 Latinos who represent that new generation of English and Spanish speaking Latinos in the U.S, people looking for alternatives to what they see on HBO with Girls and actually see real portrayal of Brooklyn and NYC Life. Anybody living in a community affected by gentrification and a collision of cultures.
You’re also a youth educator. What are some of the greatest takeaways that your students leave your instruction with?
I can teach students technical aspects of design and video production like using programs and camera operations but I like to focus my work on content and make sure they are creating with purpose.
What are the most valuable aspects of working with young people in a creative context?
There are not a lot of options for students, especially underprivileged youth in NYC, to take part in creative programs that truly give them a voice and make them feel important. Historically, funding for such programs are always the first to be cut, so I feel like the value of my work with youth is tremendous and will guide our future because they are the leaders of tomorrow.
What are the most validating aspects of being a storyteller?
I think when it comes to films and even documentaries, your main tool is empathy. The closer and more involved you are with the story, the characters the better the outcome. One of the most important responsibilitie for you is making people feel--not only feelings, but a place, a time--any type of art to be honest. Thats the most validating for me, the fact that I see people are feeling what I felt or anything close to it.
Were you ever discouraged from being an artist?
Nah never, my older brothers were artists as well, as well as my father. My mom is a teacher, so discouragement didn’t really exist, my parents really provided a great space for me to follow my dreams, even to this day.
What else is on the horizon? What is your big goal for 2013 and beyond?
Hopefully we get East WillyB fully funded or picked up and we can continue the telling our stories through a couple of seasons.
Also I've got a lot great things going down at Fresthetic, my boutique gallery in Williamsburg. We have a great lineup of artists showing this year and more products. As always everyone is looking forward to this summer for our annual Makossa Brooklyn Cookout with DJ Wonway Posibul.
I'm also looking forward to what my students create this year with all the developments I have been guiding them through. Its always exciting to see youth take advantage the great resources we provide them and watching them develop and find their voice.