How many people showed up?
About 150 people, which was bigger than the biggest show we had had in Seattle. People were hungry for this kind of authentic engagement and for the opportunity to show their work and get feedback, and the content was very good. We were like, we’re definitely doing it again but we need a bigger place. We found a studio in Soho and it was a really beautiful space that was twice as big and twice as exciting…the energy was electric.
In New York everything is very established and there’s a lot of commerce involved with the art world especially. Slideluck was always meant to be divorced from commerce - very much a celebration of art and creativity and community. I tried very hard to keep money out of it completely for a very long time but it just got to the point where we had to cover costs. I wanted it to be like, your potluck dish is your ticket.
What do you think people were so excited about?
It all goes back to authenticity for me. You don’t just buy a ticket. You’re actually getting your hands dirty and making something you care about or making a family recipe and that makes you a bit more invested. So everyone is helping to build and create the night. And every night is unique because it’s always in a different location, the people are different, the theme is different, the food is different so every event is bound by this common structure…yet we’ve managed to maintain that backyard potluck vibe. It hasn’t taken on the art world pretension. It’s always been really warm and friendly.
Being able to travel through Slideluck must be a dream.
Yeah, I would say that. It’s different than backpacking. Backpacking is a fantastic way to get out and meet all of these interesting people but often you’re meeting people from all of these other countries and then you’re all on the outside looking in. The difference with this is that all of our growth has been by demand. So if a place like Tel Aviv or Bogota approaches us because they want to do a Slideluck, we build it together…it’s the most exciting way to travel because we go in and we’re building something that is totally new and everyone is so excited and we’re meeting all of these creative people. It’s not a one off - it becomes a part of the community. It’s been amazing. It’s changed my concept of what travel can be.
Have you found that certain cultures are more receptive or less receptive to the idea? Have you faced any obstacles in regards to that?
Well, in terms of reception, after every Slideluck someone will come up and say thank you so much we’ve never had something like this before and I guess you could say, that is the biggest reward. A Potluck is a Native American tradition – it’s called a “Potlatch” and it comes from the Seattle area actually, on the Northwest coast. The first year in Berlin this woman showed up with a head of lettuce and I’m like,' what’s this? And she’s like it’s a salad and I’m like, it’s not a salad, it’s a limp head of lettuce' [laughs]. Amsterdam was very interesting - we had a potluck curator and everyone arrived with dishes and everything was laid out so beautifully…I was talking to people and I was like, ‘do you all do a lot of potlucks?’ and they’re like ‘we’ve never heard of it [until now]' and they totally communicated what it was about but it was a brand new experience for everyone in the room, so that was interesting.
Then there was the Middle East; my dad lived in Dubai for a couple of years and I tried to have a Slideluck there and it’s just not going to happen.
Because, traditionally, [in many Middle Eastern cultures] when you host people you spend your last dime so that there is so much food that no one in a million years would ever be able to finish it, but to ask people to bring something is almost offensive. To say 'ok, come over but you have to bring stuff as well'…it just doesn’t fly.
Is that what you envision? A Slideluck in every city in the world?
I’d love to see it spread that way…we haven’t been able to accommodate it in that way. We’d love for it to be de-centralized so that more people are a part of it. We’re re-launching our website so that each city can have their own page. It will be a lot more accessible and easier to control.