Where are your cultural and ethnic roots?
Aruba and Curacao on our mother's side, and our dad is from Suriname. We were born and raised in Amsterdam, so culturally there is also that aspect, but our South American and Caribbean roots have always been more prevalent in our household.
Did you guys always know since you were kids that you would someday create and run a business together, rooted in the arts?
We always knew we would work together. The business side--The Pancake Gallery--was not actually planned. It just made sense when the time came to make our work official, become professionals in it, and give it a name.
How was Pancake Gallery born, and what was the initial objective?
I had my own company, Taboo Management, which was more an avenue to take on freelance marketing and PR jobs. When it came time for Ira to establish her work, she came up with the company name--Pancake Gallery--and a personal objective for her work. I soon decided, why not do all our work under one umbrella? And decided to combine forces with Ira's company. It just made sense.
After the merge, we started thinking seriously about the overall objective of what we wanted to do. This was some time around 2007. I was living in London and Ira in New York, so we thought about ways to connect the cities where we lived, adding Amsterdam in the mix as the city where we grew up, as well as the Caribbean, our family's roots. As we made our personal connections internationally, we we so many like-minded people with the same idea's and ambitions as ours, which then led to the idea to create something that would link all of these people to each other. The vision to take people with us on our journey, and through our work was born. That is what became the foundation of our work with Art Rules Aruba.
At what point did you come up with the idea to bring a comprehensive teaching artist program to Aruba?
The idea to do something in Aruba started about 20 years ago when we were 12 years-old, living on the island. We were those kids that we created the program for--bored in the summer with not much to do.
Like I said, we grew up in Amsterdam taking dance classes our entire lives. So when we moved to Aruba at the age of twelve, with little-to-no place to continue practicing dance at the level we were used to, that was really difficult for us. It really felt like artistic suicide. Later when we left the island to go back to Amsterdam, we also left with a sense of wanting to go back to Aruba to bring something meaningful to the community there, involving education and the arts. Honestly, for years I thought about bringing books. I had this very vivid vision to help build a library in Aruba.
When you walk into the local library, even today, it reeks of old books. I had this idea in my head that I wanted to send new books to the schools and library's every year. When we went to school in Aruba in 1993, we were using books that were over 20 years old. Almost 16 years later, something clicked that showed us it was time to return with something to give back. We decided that the best gift was to share our artistic knowledge and experiences. What made it even bigger than we imagined was bringing the people who we ended up enlisting to come with us.
Why was going back to Aruba necessary for you guys personally?
Personally I just wanted the youth on Aruba to have what I had: access to information, an international education, and experiences that could shape the ambitions of these young people beyond what they envision for themselves. Also, there are too many unheard voices and hidden talent across the Caribbean. Aruba will always be our home in a sense, because we spent part of our childhood there. That's where this journey needed to start for us in our careers. Suriname is another home, and it's our next destination for this work.
Did you plan on Art Rules Aruba (ARA) being a one shot deal, or did you want to see it as a staple of the arts education in Aruba?
It was not a one shot deal at all, but we also didn't orchestrate a structured plan for it to be a staple program either. Maybe somewhere I hoped it would become a staple and I knew it would have that potential, but we weren't sure if the 'powers that be' and even the local arts scene would allow the program to have play such an important role on the Island.
To a lot of people on the Island, Art Rules Aruba was initially seen as a threat. As crazy as it may seem--since we had not lived in Aruba for years--there were people who were not comfortable with the idea of "outsiders"-- as they would sometimes call us, coming to the Island and 'taking over the art scene.' Nor were they comfortable with us developing the biggest youth based arts program on the island. There was an aspect of competition that was a challenge for us when we first began.
To take that conversation even further, the scope of challenges we faced were often unpredictable. We knew we had no money, so we knew it was going to be hard already, but we did not foresee things like discrimination, or having our team of teachers be considered "too black". The journey came with a lot of strides, but also many set backs, and honestly, in the beginning I had no idea where this ship would dock. In the end, because we had a vision, and mostly because we worked hard (and maybe had a little bit of luck and knew a few amazing people), Art Rules has become a staple program in Aruba, and in hindsight, I am truly thankful for the journey that it took to get us there.