Well, soul music used to have a real subtlety to it. Even in Marvin’s, “Let’s Get It On” the message is clear - but there’s still a subtlety present that’s missing in a lot of music.
Yeah, and it comes off as being disingenuous. I love old music. I love things about new music. Why can’t we just make something that is honest and true for today without having to feel like that middle ground can’t exist?
If I am trying to describe what my music sounds like, I have to come up with words to do that, and that’s where marketing comes in and that whole, music-meets-non-music-conversation begins. I’ve been struggling for a long time given my understanding of marketing and how helpful it can be when you find those right words. I mean, ‘soulful’ doesn’t mean much. To a bunch of white people, it can mean ‘black’ music or something for ‘black people.’ You can’t say ‘organic’ anymore because it’s just redundant. I feel a connection between the idea of Jazz soul and beats. My history stems from hip-hop beats. There’s a trumpeter named Nicholas Payton who is creating a whole lot of hub hub now because he is saying Jazz is a derogatory term and it’s actually black American music and if you look back historically, all these people like Miles Davis and Duke Ellington were saying we don’t play Jazz, we just make music. All I get sent from producers are slow Jazzy beats which is a great - I really love being that guy who sings over slow Jazzy beats. But I also love crazy shit. I love the genre that is related to the music I make and the music that has historically preceded it, but I also love fast, danceable things and I’m thinking I can do both.
How do you negotiate the desire to try different things so you're being true to your evolution as an artist but also remaining faithful to your fans? Is that even something you consider?
My fans love the music I make. Or have made. Whether they like what I create in the future is up to them. I don't have zombie followers. I have a community of individually minded, free, progressive thinkers. They are evolving themselves in search of self and freedom. We all are, the world is changing before our eyes. Sticking to an easy formula or something that is purely about money is foolish for anyone.
I’m an ambassador for the type of music that I like. Musically, I make the music I want to hear...I'm conscientious about what I do. I'm not into pyrotechnics and choreography. I'm not a lighting designer or stockholder. I’m living a life based on my spiritual path and connection with community in this time. All with an understanding of the history of my musical lineage in my ancestors and with the recorded material that has shaped me.
It’s clear it’s important your values are aligned with your work. It can cause a lot of conflict when we do work that is not aligned with our values. Can you speak on that?
I would say, factually, probably most people don’t have their work aligned with their values. I think that’s why society is collapsing right now. As individuals, people are working purely for money and if the people they’re working for are doing it purely for the money then it’s hard to base an entire society on something that’s fake. We’ve had to choose boxes as jobs for people to fit, but they are essentially created by someone else, as opposed to us developing our own interests.